What Is Retargeting?

Three black darts and one red dart sitting on a wooden surface.
Amanda Meadows November 28, 2018

What Is Retargeting?

Consumers do not necessarily dislike ads—they dislike ads that are not relevant to them. So how can you get your ads to appear to the right people? How can you maximize your advertising budget and reach the audience that is looking for your product or service? This is where retargeting comes in.


Retargeting markets to customers who have already visited your site or have demonstrated an interest in your business. Once they visit your site, a targeted ad will appear in subsequent browsing sessions.


For example, a customer views one of your service pages but does not fulfill any call to action. They close your page and continue browsing. But now an ad for your company follows them around to other sites. The customer has left your website, but now there is a recurring reminder of not only the service they are looking for but also your brand. The customer is now more likely to return to your site through the ad and buy your product or service.


Interested to see if retargeting would be a good strategy to add to your marketing plan? Red Razor Digital is here to help. Give us a call at 864-207-4193 to get started!