Upstate Granite Solutions

Laptop sitting on a desk showing Upstate Granite Solutions on the screen.
About:

Upstate Granite Solutions uses granite, marble, quartz, and onyx to craft custom kitchen countertops, outdoor kitchens, fireplace surrounds, and more at an affordable price.

Challenge:

Upstate Granite had a website, but it caused ongoing issues and did not represent the brand effectively.

Goal:

To create a website that reflects the brand of Upstate Granite and generates and tracks leads.

Approach:
  • 1. Rebuilt the website on a new platform that was more visually appealing and set it up with more of a sales mindset.


  • 2. Added a section to update and showcase projects to help potential customers visualize the possibilities for their own homes.


  • 3. Created a Google Ad campaign to reach a new audience for a new Upstate Granite location.


  • 4. Tracked and recorded phone calls in order to develop the team’s phone skills.

Result:

The new site helped Upstate Granite capture more leads, and the Google Ad campaign brought in an average of 30 qualified leads per month for the company’s new location.

Get a quality website that reflects your quality brand.