Upstate Granite Solutions uses granite, marble, quartz, and onyx to craft custom kitchen countertops, outdoor kitchens, fireplace surrounds, and more at an affordable price.
Upstate Granite had a website, but it caused ongoing issues and did not represent the brand effectively.
To create a website that reflects the brand of Upstate Granite and generates and tracks leads.
1. Rebuilt the website on a new platform that was more visually appealing and set it up with more of a sales mindset.
2. Added a section to update and showcase projects to help potential customers visualize the possibilities for their own homes.
3. Created a Google Ad campaign to reach a new audience for a new Upstate Granite location.
4. Tracked and recorded phone calls in order to develop the team’s phone skills.
The new site helped Upstate Granite capture more leads, and the Google Ad campaign brought in an average of 30 qualified leads per month for the company’s new location.