The Future of Digital Marketing: Augmented Reality Marketing

Men and women sitting in a game room with VR head sets on.
Ben Maycock August 1, 2017

The Future of Digital Marketing: Augmented Reality Marketing

The world of digital marketing is constantly changing. Businesses fight for page position using search engine optimization (SEO), YouTube marketing, and social media marketing.


But there is a new form of marketing that is quietly making big developments–but it won’t be quiet for long: virtual reality marketing, the use of VR and augmented reality to promote a company. VR is quickly becoming popular in the gaming world and in entertainment, and marketers have started to catch on. Soon virtual reality and augmented reality marketing will be commonplace and an effective way to reach audiences.


Virtual Reality and Augmented Reality Report is an article about the top 10 virtual reality campaigns that ran in 2017. Number 12 is particularly interesting with VR’s natural ability to work well for travel marketing.