There are three parts to a search result. There is the “organic search” result that is impacted by SEO; there is the Maps section that is also impacted by SEO, the businesses Google listing, and directories. The third result is Pay-Per-Click, or SEM. SEM is a strategy that uses Pay-Per-Click to get immediate leads for a business.
By doing SEM for a company we are able to place their ad on Google on the top of the search results and on the bottom of the first page.
Why should our customer use RedRazor Marketing versus using a competitor? We do a lot of things that makes us different than our competitors. We use a 7 step strategy to get the best results.
We create a quality landing page that is designed to drive action from the consumer. That action either needs to be a phone call, or a form fill. One of the biggest mistakes people make is using a website with a poor user experience that doesn’t create urgency or drive the consumer to take an action. Many times dropping off your lead on the main page of your website may not be the best strategy.
We use a local tracking number that routes directly to their line. This allows us to track and record phone calls for the client.
We use something we call Competitor Targeting. This means we actually bid on the names of competitors online. This allows their ad to show up and say something that would be a catchy comparison between your ad and your competitor.
Ad Groups allow us to group keywords into different groups. Different groups can have different messages to consumers by changing the text of the ad to say something different for each ad group. This makes for a more effective campaign instead of using the same text each time.
We can create or add a video to the landing page that will help convert more clients. Having a video the customer can watch can be extremely effective in capturing leads.
We build a large list of keywords for the client, including using Long Stem phrases. Instead of just buying short keyword phrases like “used furniture”, we would build a large list that includes phrases like “used 19th century armoire for sale
The most irritating thing for a customer is to be receiving calls for products they do not sell. This wastes their clicks and calls. We put in negative keywords that tells Google never to show the ad when certain combinations of keywords are typed in.