Retargeting, Remarketing—What’s the Difference?

Female smiling while typing on a laptop.
Amanda Meadows December 12, 2018

Retargeting, Remarketing—What’s the Difference?

Are remarketing and retargeting the same thing? You may see these terms used interchangeably sometimes, but they are actually two different strategies that seek to meet the same goal: closing a sale with a customer who has left your site before completing a call to action.


Retargeting

Retargeting uses browser cookies to target ads for your site to the customer even after they leave your site and start browsing other sites. The customer is still thinking about your product or service as they continue to browse because your ad keeps appearing. And because you are targeting them with a product or service they deem relevant for themselves, they are less likely to block your ad.


Remarketing

Instead of targeting ads based on cookies, remarketing uses email instead. The average online shopping cart abandonment rate is 69.89%—that’s a lot of missed sales! A remarketing strategy sends an email to the user who left your site without completing an order. Again, this strategy is effective because the product or service is relevant to the customer and keeps them thinking about your brand.


Depending on your business, one or both strategies could help you increase your conversion rate. Call Red Razor Marketing at 864-207-4193 to see how we can include remarketing and retargeting in your marketing strategy.