The way the world consumes content has changed rapidly over the last 10 years. It used to be that every American family had cable and watched local news stations and programs. More of us though are cutting the chord and watching TV on demand using Netflix, Hulu, Amazon Prime, Youtube and many others.
The problem with advertising on traditional TV stations around Greenville is that the area that local television serves is a very wide area stretching from the border of NC down past Greenville to the south. Not only that, only a fraction may fall into your target market of potential customers. Even if you reach those potential customers there is no guarantee that they will be paying attention to the ad.