Google’s New Chrome Ad Blocker–What Does It Mean for Advertisers?

Google search on a mobile phone screen laying on a marble suface.
Ben Maycock August 25, 2017

Google’s New Chrome Ad Blocker–What Does It Mean for Advertisers?

Google has announced plans for the new Chrome ad blocker to be released in 2018. Say goodbye to annoying pop-up ads, large sticky ads, flashing animated ads, and our least favorite of all: auto-play video ads.

Almost everyone has experienced going to a website with their volume cranked all the way up…only to be surprised by a loud auto-play video ad. Annoyances like that can create a negative view of a brand and result in a low click-through rate.

Some people have speculated whether the new ad blocker will hurt advertisers who rely heavily on display and video ad campaigns.

The short answer is that it won’t affect our clients.

The reason for this is that good advertising agencies have already been avoiding pop up ads, auto-play ads, and flashing ads because these are rarely effective with consumers.

Instead, we give our clients good video and display placement that doesn’t fall into the categories that Google is blocking. Good video and display ad placement isn’t annoying or invasive, and using correct targeting information is extremely effective.

In fact, Google is heavily invested in display and video targeting and revenue from these types of ads accounts for a huge percentage of total revenue. By extending the types of ads that will be blocked, they ensure that correctly used display and video ads will receive better results.

Read this article by Marketing Land for more information on the blocking tool and make sure to download it when it comes out.