Google vs. Facebook Advertising

Man sitting at desk looking at computer and papers with tired expression.
Katelyn Benfield April 24, 2020

Google vs. Facebook Advertising

In the field of digital marketing, advertising is online-driven. There are many online advertising platforms for every business: LinkedIn, Google Ads, Facebook Ads, etc. At Red Razor Marketing, we often create both Google Ads and Facebook Ads. We frequently get asked by clients, “Which platform is the best fit for my business?”


There has often been the preconceived notion between the two platforms that one is superior in quality to the other. However, the goal of smart advertising is not to go with which platform you think is best, but analyze which platform best applies to your target audience. Facebook and Google Ads are comparable in many ways, but for each one to be effective as a business owner, you need to know which platform your target audience uses the most. To help make the decision easier, we’ve outlined the advantages of using both, so you can make an educated decision when choosing which platform is right for your business.


Advantages

A 2019 article states, “[Google Ads] helps you find new customers, while Facebook helps new customers find you.”


One of the main benefits of using Google Ad services is because of Google’s online reach. With over 5.6 billion searches per day, Google is a great place to advertise to potential customers who are looking for goods and services.


Other benefits include:


  • Large audience
  • Success based on user relevance
  • Caters to quality content
  • Wide range of ad format selections

Facebook Ads have plenty of benefits as well. When first starting out, Facebook’s advertising platform was far behind the success of Google Ads or, as it was formally called, Ad Words. Over the past several years, however, Facebook has improved and refined its advertising platform. With more than 2.45 billion monthly active users, Facebook has an immense ad reach comparable to Google.


Other benefits of the social media advertising platform include:


  • Lookalike audiences: a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers
  • Visual platform: a combination of videos, images, that are visually pleasing and immersive to the audience
  • High return on investment (ROI)

Conclusion

Google Ads and Facebook are both amazing platforms to advertise your goods, services, and business. However, like any advertising campaign, choosing where to advertise solely depends on the market you are trying to reach and where your target audience is. If you know the exact type of audience you are targeting, Facebook has many features that would be beneficial for your campaign, however, if you want a wide reach and have quality content to advertise, Google may be the right option for your business.


At the end of the day, you want your business to be successful. You want to draw in customers with quality advertising content. If you want to start advertising your business today, call Red Razor Marketing. We can help you find an advertising platform that’s best for your business and start getting leads! Contact us now and let us know how we can help you reach your business goals.