Google Image Search Change

Google logo with varying rectangular shapes in the Google color scheme below.
Ben Maycock February 20, 2018

Google Image Search Change

Google announced they are making a change to the way users search for images. Previously, you could click on the “view image” button if you wanted to expand the image. However, Google has announced they are removing this feature and instead requiring you click on “visit,” which takes you to the page that has the image on it. This sounds like a pain if you are searching for an image without the content; however, Google’s reasoning is that the image should be viewed in the context of the content that it is in.


What does this mean for your business? This could benefit websites that have original, quality images on their websites. The reason for this is the user will be directed directly to the website instead of being able to view just the image. Because of that, they will be more likely to engage with the content on the site and turn into a user or customer. However, most websites will see little to no change unless they have original photography and graphics.


For more detailed information about this change, check out this article from Search Engine Land.