Send emails that engage, educate, and convert.
Yep, people still use email. And, if done right, email marketing can be one of the most cost-effective elements of your digital marketing strategy.
In fact, the Direct Marketing Association (DMA) says that email marketing can return $38 for every $1 spent (whoah).
But people don’t hand out their email addresses to just anyone. So if someone trusts you enough to give up their email address, you’d better make your email marketing worth the space in their inbox.
What does effective email marketing look like?
Groups contacts into separate lists so that you can deliver relevant information to each person.
Communicates your brand in a way that makes customers want to be part of the story.
Educates customers and prospects about the product or service you offer.
Leads prospective customers down a path from awareness to action.
Gives readers an easy path to do business with you.