- September 16, 2017
- Posted by: redrazor_admin
- Category: Uncategorized
Today many business owners are focused on capturing leads for people searching directly for services. The concept is that spending money reaching only current buyers saves money and generates better results by not reaching uninterested people. Although we almost always recommend doing Search Marketing, many companies in their excitement about it have forgotten about the importance of branding. Branding is extremely important but a very difficult thing to do correctly. A successful branding campaign may not create real-time data that is easy to measure and may not create revenue until months into the future. This makes it a difficult sell to many businesses and is the reason why many digital marketing companies fail to come up with good branding campaigns for their clients.
“Demand Gen Tunnel Vision” is a great article that highlights the importance of branding. The article dives into the compounding effects that branding has on ROI and the sales funnel. Although people go to Google to do a search, they are influenced by clicking on the most favorable brand to them. This familiarity is impacted by a good branding campaign and will determine who the consumer will choose when presented with options in a Google search.