Big Targeting Changes For Facebook Marketing

Square icons of Pinterest, Google, Linkedin, Facebook, Twitter, Youtube, Blogger, hanging from strings in social media graphic.
Ben Maycock September 29, 2017

Big Targeting Changes For Facebook Marketing

Facebook announced another new way that will make advertising more effective for business owners. The new targeting method allows advertisers to reach users that have physically visited their store or made an in-store offline purchase. Up until this point, brands could only reach people that had purchased online, but now after making a purchase in a store, the POS system can match the purchase to the Facebook user using the Offline Conversions API.


Not only does this make targeting on Facebook more effective for large brands, but it can also attribute offline sales to the Facebook ad campaign! This means no more guessing whether the Facebook campaign worked for product-based sales. You will be able to directly track those results using the API.


Check out this article on Marketing Land for more in-depth information on the changes.