Search Ads & Display Ads
Build brand awareness & convert browsers into buyers.
You have a super awesome business. But how do you make sure the right customers find you?
Digital ads help you reach the people most likely to be in the market for your product or service.
But each person you reach will be at a different point in the buying cycle. Search ads and display ads are handy for reaching people where they’re at.
Build brand awareness and get customers thinking about your business.
Display ads are banners and images that start visitors at the very beginning of your sales funnel.
The Google Display Network (GDN) puts your display ads on websites, apps, YouTube, Gmail, and more so that you can get the attention of people who may not even know you exist (yet).
4 elements of display targeting methods:
Targeted ads based on income level, age, generder, and other public demographic info.
Location-based ads to target people within your service area.
Display ads for people whose browsing habits match the type of product or service you’re selling.
Ads that appear around the interwebs after a potential customer visits your site.
Put your website at the top of the search engine results page.
How often do you click on the 2nd page of Google search results?
This is where paid search ads come in.
Your website might be buried in the organic search results. But search ads (aka pay-per-click, search engine marketing, etc.) in the Google Search Network (GSN) help boost your website to the first few search results.
Then people who are ready to buy can find your website in the first few search results.