- February 20, 2019
- Posted by: Amanda Meadows
- Category: Digital marketing, SEO, website design
“We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.” (Sergey Brin, Co-Founder, Google)
It’s no secret that Google prioritizes the customer over the advertiser. This forces businesses and marketers to focus on the actual desires and needs of the customers and building content and strategies from there. If you want website visitors to come, stay, and return, your online space needs to be welcoming and accommodating.
Here are 4 ways you can be a good host or hostess to your online guests and boost your SEO in the process.
Make your site mobile friendly.
This SEO tip, in particular, seems to be popping up everywhere–and for good reason! According to Statista, 52.2% of global web pages were accessed on mobile devices in 2018. As more and more people search for and interact with websites online, having a website that is optimized for mobile becomes increasingly important. Otherwise, mobile guests may come initially, but they’ll leave if the website is too difficult to read or navigate.
Not sure if your website is mobile friendly? Paste your URL into Google’s free tool to find out.
Structure your website logically.
This seems like a no-brainer. But how many times have you visited a website and couldn’t find information easily? And how long did it take before you left the site frustrated?
Make your website navigation logical and intuitive so that your visitors don’t have to spend a lot of time trying to figure it out or, worse, leave prematurely and go somewhere else. You may have an attractive, updated website. But unless your site’s user experience is clear and logical, neither your visitors nor the Google algorithm will be impressed.
Improve page speed.
Don’t leave your site visitors standing out in the cold! Whether your site visitor arrives on desktop or mobile, if they have to wait more than 3 seconds for your site to load, they will likely head elsewhere.
Don’t waste your prospects’ time with slow pages. According to Neil Patel, 79% of website visitors say they won’t return to a site that performs poorly. If your website loads too slowly, you could be missing out on a significant number of leads and conversions.
Secure your website.
The internet is a wonderful place, but it’s not without its hazards. Websites that have “s” at the end of “http” in their web address have a security certificate that protects the connection. Through authentication and encryption, a website protects the website against attacks and provides data security.
Make sure your site visitors feel safe spending time or entering personal information on your website. Google boosts sites that have SSL certificates and take data privacy seriously.
These tips are simple ways you can automatically improve your SEO. If you’d like to boost your SEO with these strategies but aren’t sure how to do it yourself, give us a call at 864-207-4193. Red Razor Marketing is here to help you optimize your website so that you can focus on delivering quality service.