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Programmatic display

The way the world consumes content has changed rapidly over the last 10 years. It used to be that every American family had cable and watched local news stations and programs. More of us though are cutting the chord and watching TV on demand using Netflix, Hulu, Amazon Prime, Youtube and many others.

The problem with advertising on traditional TV stations around Greenville is that the area that local television serves is a very wide area stretching from the border of NC down past Greenville to the south. Not only that, only a fraction may fall into your target market of potential customers. Even if you reach those potential customers there is no guarantee that they will be paying attention to the ad.

There are 4 main types of Programmatic Display targeting methods:

Demographic Targeting
This allows us to target based on income level, age, gender, and any other public demographic information.
Geo-fencing
We can target any location within 150 yards on a map using a method called Geo-fencing. People within that radius will be able to see the ad as they are browsing on their phone.
Behavioral
This is targeting based on your customers behavior and interests. For example, the types of websites, blogs, forums, and apps they use frequently and even their searching behavior.
Retargeting
A Retargeting campaign is essential to any Display campaign. This allows you to target your site visitors with ads on other sites. After a potential customer leaves your site, a cookie is dropped on their browser, and this allows us to serve them ads later.

By Retargeting your leads you increase your chances of conversion! ‘Retargeting Programs’

  • Schedule a personal consultation. check the services you are interested in:
     Marketing Website Ranking (SEO) Website Google AdWords Social Media Graphic Design Ad Buying Services Programmatic Display Other




  • Schedule a personal consultation. check the services you are interested in:
     Marketing Website Ranking (SEO) Website Google AdWords Social Media Graphic Design Ad Buying Services Programmatic Display Other